New Delhi, (Samajweekly) As the COVID-19 pandemic has brought the need of nutrition and immunity to the fore, French food products major Danone and Confederation of Indian Industry (CII) on Thursday launched their annual initiative to highlight the importance of nutrition and the role of protein in particular, in maintaining good health.
Speaking to IANS, on the ‘The Protein Week’ initiative, Himanshu Bakshi, Managing Director, Danone India said: “Our objective is to highlight the importance of nutrition, and the role of protein in particular in maintaining good health and an active lifestyle. Protein deficiency is a serious concern in India and over 90 per cent Indians are unaware of their protein requirement.”
He said that adequate protein and nutrition intake is the key to strengthening the immune system.
On the partnership with CII, Bakshi said: “At Danone we believe in driving locally relevant health agendas with partners. CII is a credible body that works closely with organizations who strive to bring about a positive change in society. They are an industry body with a massive reach and a strong focus on health and nutrition.”
He said that the programme is a nation- wide public health awareness campaign and the target is to educate all sections of the society through various interventions.
While CII will help in reaching out to working Indians, Danone will mobilise various nutritionists through digital platforms to engage with other sections of the society, especially mothers and caregivers as they play a key role in influencing the right eating habits at home...
https://www.samajweekly.com/amid-pandemic-danone-cii-to-reach-out-to-masses-in-need-of-nutrition/
